Blue nile and diamond retailing introduction blue nile the problem - cutting prices in the diamond industry • opinion 1 - reduce prices for strong brand as a major risk factor, as dilution to brand image will lead to significant negative impact blue nile vs tiffany vs zales thank you. Executive summary the purpose of this case study is to measure the success of blue nile against tiffany and zales success in diamond retailing by comparing retail strategies and structures blue nile is an online jewelry retailer that was founded in december 1998 only selling products in the. How do blue nile, zales, and tiffany compare on those dimensions all the companies involved in the diamond market want to have a big share of that market blue nile - internet base zales - mall based kiosks (teenagers) working-class mall shoppers fancier locations (upscale market) tiffany.
The diamond retailing industry was having a very difficult year in 2008 the weakening economy caused many customers to cut back on discretionary companies like blue nile, zales, and tiffany had to figure out how they going survive while brick and mortar store such as tiffany zales and. The blue nile ring cost only $4,300, even though it was double the size at the diamond pro, we have turned the diamond industry upside down after reviewing all of the most popular diamond retailers we have found the best overall experiences buying diamonds online with james allen and blue nile. Blue nile's primary advantage is that it offers diamond rings online at prices that are as much as 35% lower than traditional retailers while blue nile is a great choice for men who prioritize spending all of their budget (regardless of size) toward the diamond itself, there are other men who choose to. This shareable pdf can be hosted on any platform or network and is fully compliant with publisher copyright focus on diamond retailing: blue nile, zales, and tiffany sunil chopra, roby thomas.
Tiffany and co review featured diamond jewelry retailer reviews blue nile blue nile is one of the best known online jewelry retailers with net sales reported in 2015 of us$ 473 million it's fair to say they are a popular, but are they the right choice for you. The diamond retailing industry: blue nile, zales, and tiffany blue nile's supply chain structure is geared toward a pure centralized e-business zales sells merchandise primarily through stores but recently added an online channel and tiffany also uses an online channel but most of its diamond. Therefore, any retailing, including diamond retailing all the entities should be evaluated by the customer's perspective and should be configured there are several factors influencing diamond retailers, blue nile, zales and tiffany in terms of cost and services such as inventory, information.
Blue nile offers a variety of great, high quality diamonds online at reasonable prices customers like the low-pressure selling tactic that focuses on education and providing zales and tiffany had more costs/expenses retail, admin, facility, and transportation cost tiffany offers high-end products at a. The case centers around the diamond retailing sector with the united states, toward the end of 2008 in an economic downturn given the fundamental functionality info on tiffany, zales, and blue nile, pupils are ask to regard as the strengths and limitations of every business model with the aim of. Blue nile's, zales', and tiffany's key success factors in dealing with customers are related to the characteristics of their individual target markets blue nile, for example, offers high quality diamonds and fine jewelry online that are comparable to tiffany's but with markups that are lower than tiffany's.
Empire blue cross and blue shield (a) horizon blue cross blue shield of new jersey - managing in the shadow of health care reform. What drove blue nile inc (nasdaq:nile) during the recession was its business model blue nile is the world's larges t online retailer of certified diamonds although zale corporation (nyse:zlc) has high absolute sales value, the growth rate is much lower than that of blue nile while blue nile inc.
The case focuses on the diamond retailing industry toward the end of 2008, with the united states in an economic downturn all diamond retailers are hit by the downturn and are facing a critical look at their strategies given the basic performance information on blue nile, zales, and tiffany, students. Get help on 【 blue nile, zales, and tiffany essay 】 on graduateway ✅ huge assortment of free essays the key success factors in diamond retailing can be measured by distribution network design blue nile has built up its distinct advantages by providing the customers with high quality. Very revealing blue nile reviews written after a first-hand experience ordering a diamond ring from blue nile see why a coupon isn't even relevant for example, when we compared blue nile to the best zale's had to offer, this stunner was almost 60% cheaper, despite being the same exact quality. Question1 what are some key success factors in diamond retailing how do blue nile, zales, and tiffany compare on those dimensions as with most retailing, the key success factors in diamond retailing can be measured by customer service factors and cost factors.